| Tour by Madonna | |
.png) Promotional poster for the tour | |
| Location |
|
|---|---|
| Associated albums | |
| Start date | June 14, 1987 |
| End date | September 6, 1987 |
| Legs | 3 |
| No. of shows | 38 |
| Supporting act(s) | Level 42 |
| Box office | US$25 million[a] |
| Madonna concert chronology | |
The Who's That Girl World Tour (billed as Who's That Girl World Tour 1987) was the second concert tour by American singer and songwriter Madonna. The tour supported her 1986 third studio album True Blue, as well as the 1987 soundtrack Who's That Girl. It started on June 14, 1987, at the Osaka Stadium in Osaka, Japan, and ended on September 6 of the same year at the Stadio Artemio Franchi in Florence, Italy. It was Madonna's first world tour and marked her first visits to Japan and Europe. Musically and technically superior to her previous Virgin Tour, Who's That Girl incorporated multimedia components to make the show more appealing.
Madonna trained physically doing aerobics, jogging and weight-lifting, to cope with the choreography and the dance routines. For the costumes, she collaborated with designer Marlene Stewart, expanding on the idea of bringing her popular video characters to life onstage, reworking scenes from her music videos. The stage had four video screens, multimedia projectors and a flight of stairs in the middle. Patrick Leonard, who was the musical director, encouraged Madonna to go with the idea of remixing and presenting her older songs for the show.
The show consisted of seven costume changes, with song-and-dance routines, theatrics and addressing social causes. The tour was critically appreciated, with reviewers commending the extravagant nature of the concert and Madonna as a performer. It was a commercial success, grossing in total of US$25 million[a] by playing in front of 1.5 million audience. According to Pollstar, it was the second highest-grossing female concert tour of 1987, behind Tina Turner's Break Every Rule Tour.
Who's That Girl was broadcast in a number of international television channels and was released on VHS titled Ciao Italia: Live from Italy. Biographer J. Randy Taraborrelli commented that "Many female artists behave like a diva for a period when they reach superstar status, and the 'Who's That Girl?' tour marked the beginning of Madonna's."[2] It is also noted for giving rise to the term "new Madonna", a stronger and more intelligent sexual image of her former self which had given rise to the term Madonna wannabe. It was proposed to build a statue of the Madonna in the city of her paternal grandparents in Pacentro, Italy, but the idea was rejected by the local city hall.
- ^ 1634–1699: McCusker, J. J. (1997). How Much Is That in Real Money? A Historical Price Index for Use as a Deflator of Money Values in the Economy of the United States: Addenda et Corrigenda (PDF). American Antiquarian Society. 1700–1799: McCusker, J. J. (1992). How Much Is That in Real Money? A Historical Price Index for Use as a Deflator of Money Values in the Economy of the United States (PDF). American Antiquarian Society. 1800–present: Federal Reserve Bank of Minneapolis. "Consumer Price Index (estimate) 1800–". Retrieved February 29, 2024.
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