Who Rules the Land of Denial?

"Who Rules the Land of Denial?" is the eighth episode of the third season of the American anthology black comedy–crime drama television series Fargo. It is the 28th overall episode of the series and was written by series creator Noah Hawley and supervising producer Monica Beletsky and directed by Mike Barker. It originally aired on FX on June 7, 2017.

The season is set primarily in 2010, in three Minnesota towns: St. Cloud, Eden Valley, and Eden Prairie. It follows the lives of a couple, Ray Stussy and Nikki Swango, who, after unsuccessfully trying to rob Ray's wealthy older brother Emmit, become involved in a double murder case. One of the victims is an old man with a mysterious past whose stepdaughter, Gloria Burgle, is a policewoman. Meanwhile, Emmit tries to cut his ties with a shady organization he borrowed money from a year before, but the company, represented by V. M. Varga, has other plans. In the episode, Nikki and Mr. Wrench escape from the prison bus and flee into the woods to avoid Varga's henchmen from killing them. Meanwhile, Emmit's life continues spiraling while he feels strange events at his life.

According to Nielsen Media Research, the episode was seen by an estimated 1.14 million household viewers and gained a 0.3 ratings share among adults aged 18–49. The episode received extremely positive reviews from critics, who praised the tension, writing, character development and messages.