Whole Living

Whole Living
Cover of Whole Living
Editor-in-chiefAlexandra Postman
Categorieshealth and lifestyle
FrequencyTen editions annually[1]
Total circulation
(June 2012)		760,606[2]
First issueAs Whole Living since May 2010
As Body+Soul since 2002
As New Age Journal in 1974[3]
Final issueJanuary 2013
CompanyMartha Stewart Living Omnimedia
CountryUnited States
Based inNew York City[3]
LanguageEnglish
Websitewholeliving.com
ISSN1098-447X
Cover from the October 2009 edition of Body + Soul, with Martha Stewart and her daughter, Alexis Stewart.

Whole Living was a health and lifestyle magazine geared towards "natural health, personal growth, and well-being," a concept the publishers refer to as "whole living." The magazine became a part of Martha Stewart Living Omnimedia in August 2004.[4]

The magazine was originally launched as the New Age Journal in 1974.[3] The magazine was first rebranded as Body+Soul beginning with an edition in early 2002. In 2004, Martha Stewart Living Omnimedia acquired the magazine and other publishing assets from Thorne Communications. The magazine became Whole Living in May 2010.

Martha Stewart Living Omnimedia announced its intention to cease publication of Whole Living.[5] The final installment was the January/February 2013 issue. A $2.5 million offer to buy the title from private equity firm OpenGate Capital fell through and no other buyers appeared. The content from Whole Living was included in Martha Stewart Living.

  1. ^ Pettas, Joanna (November 29, 2007). "Body + Soul Ups Ratebase, Frequency for 2008". Foliomag. Retrieved November 25, 2010.
  2. ^ "eCirc for Consumer Magazines". Alliance for Audited Media. June 30, 2012. Retrieved December 2, 2012.
  3. ^ a b c "Body + soul is leaving Watertown for New York". The Boston Globe. September 1, 2009. Retrieved November 25, 2010.
  4. ^ Mandese, Joe (August 13, 2004). "MediaPost Publications Health Deals Designed To Help Martha Stewart Heal Thyself 08/13/2004". Mediapost. Retrieved November 25, 2010.
  5. ^ Hagley, Keach (December 6, 2012). "Martha Stewart to Shut Down 'Whole Living'". Wall Street Journal. Retrieved January 11, 2013.