Wiggle Ltd

WiggleCRC Group
Company type	Private
Industry	Online sports retail
Defunct	March 2024
Headquarters	Portsmouth, England
Area served	Worldwide
Key people	Huw Crwys-Williams (CEO)
Products	Triathlon equipment. Bicycles, components and accessories. Running shoes and apparel. Swimming products. Outdoor and casual sports apparel. Tools etc.
Revenue	£400+ Million (WiggleCRC Group)
Owner	SIGNA Sports United (NYSE: SSU)
Number of employees	c.900 (WiggleCRC Group)

Wiggle is an online brand of the Frasers Group, having been bought after WiggleCRC went into administration with losses of £97 million.^[1]

Previously Wiggle was part of the WiggleCRC group, which included Chain Reaction Cycles, however only the brands were transferred to the new owners.^[2]

^ Tom Davidson (7 March 2024). "What the story of Evans Cycles can tell us about the future of Wiggle". Cycling Weekly. cyclingweekly.com. Retrieved 20 April 2024.
^ Will Jones (21 February 2024). "'Once the warehouse is clear, it's game over' – WiggleCRC lays off almost entire workforce". Cyclingnews.com. Cyclingnews.com. Retrieved 20 April 2024.

[wcrc-company-ending-1-1] Tom Davidson (7 March 2024). "What the story of Evans Cycles can tell us about the future of Wiggle". Cycling Weekly. cyclingweekly.com. Retrieved 20 April 2024.

[wcrc-company-ending-2-2] Will Jones (21 February 2024). "'Once the warehouse is clear, it's game over' – WiggleCRC lays off almost entire workforce". Cyclingnews.com. Cyclingnews.com. Retrieved 20 April 2024.

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