Wikipedia:Buy one, get one free

The legend of the young editor heroically plugging the dike during a rising tide of COI articles which would otherwise flood Wikipedia. The unintended consequence is increasing the buildup. Who will relieve them from the pressure building up even faster?

No one in the community wants Wikipedia to be, sort of, abandoned to the shills. So we've got a lot of work to do.

— Jimbo Wales, "BBC Newsnight, October 6, 2015"[1]

When a paid editor creates an article, should a volunteer fix it? If they do, the customer is rewarded with a buy one, get one free (BOGOF) editor offer. That is a service equivalent of the product sales promotion buy one, get one free (BOGOF). In the product sales promotion, the customer is rewarded with one identical free product. On Wikipedia, several good-faith editors are likely to help editing, normally at a higher standard than the paid editor. It's likely to be buy one (bad editor), get one (good team) free. Volunteers are subsidising the market. This increased supply drives down demand for quality paid editors, increasing demand for unscrupulous, low quality and poorly paid editors, at the cost of diverting the finite supply of quality volunteer editors, all based on market demand.

Paid and more generally COI editors are a systemic bias. Cleaning up after them externalises the cost, allows the articles to remain and does nothing to address the systemic bias. In fact, due to the finite volunteer resource, it not only increases coverage on topics that have been edited for pay but also decreases coverage of other topics, multiplying the systemic bias. Time spent salvaging a paid promotion is time not spent writing something else voluntarily.

Opinions for dealing with promotional articles created by undisclosed paid editors can polarise into two views being expressed in deletion discussions. They may be seen in terms of competing freedoms:

View Action Editor Cost Reader Systemic bias Cycle Consequence
Subsidise bias Rescue Freedom to improve any article Externality Freedom to read article Multiplied Vicious circle Tragedy of the commons
Internalise bias WP:TNT,
WP:Drafts,
WP:Userify,
WP:AFC
Freedom from having to Internality Freedom from systemic bias Decreased Virtuous circle Internalizing the externality

Hardin stated in his analysis of the tragedy of the commons that:

Freedom in a commons brings ruin to all.

— Garrett Hardin, "The Tragedy of the Commons", Hardin (1968)[2]

Internalizing the externality is one possible solution.

  1. ^ BBC Newsnight, October 6, 2015
  2. ^ Hardin, G (1968). "The Tragedy of the Commons". Science. 162 (3859): 1243–1248. Bibcode:1968Sci...162.1243H. doi:10.1126/science.162.3859.1243. PMID 5699198. S2CID 8757756.