Scene7 is an American on-demand rich media software company that provides document hosting and interactive publishing services such as online catalogs, targeted email, video, and image management. Several companies, mostly retailers, use the company's services to showcase products on their websites and to allow customers to interact with the products. Scene7's technology allows users to manipulate product images by zooming in and rotating products, simulating the inspection of merchandise in retail stores. The company, founded as a division of Autodesk, created a room decoration computer software called Picture This Home in the mid-1990s. The division was sold to Broderbund in 1998, then spun off as a company called GoodHome.com in June 1999, receiving $30 million in venture capital. After GoodHome.com failed to become profitable, it was reorganized and renamed Scene7. It formally launched on January 23, 2001 and focused on helping companies prepare interactive advertisements for consumers. Scene7 was acquired by Adobe Systems on May 31, 2007 for an undisclosed sum. (more...)
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