In apparent acknowledgment of the urgency of two issues facing the Wikimedia movement—the need to engage both women and the global south—the WMF Board has appointed Ana Toni as one of its four expert members. Ana Toni, who lives in Rio de Janeiro, will bring rare expertise to the movement, acquired during two decades of involvement in the politics of the world economy, sustainable development, and community development projects. The Signpost understands that her skills in advocacy and her key roles in international NGOs are likely to be a natural match with the WMF as the hub of disseminating free knowledge around the world.
Since 2011, Ana Toni has been the chair of the Board of Greenpeace. From 2003 to 2011 she was the representative for the Ford Foundation in Brazil, coordinating work in human rights, racial and ethnic discrimination, and reproductive health; in 2011 the Ford Foundation approved nearly half a billion dollars in grants worldwide to reduce poverty and injustice, promote democratic values, and—of particular resonance with the WMF—to advance human knowledge and creativity. Her presentation on behalf of the Ford Foundation to the conference Innovations for Successful Societies: Building Institutions, Escaping Development Traps, displayed expertise in creating linkages between the public and private sectors, civil society, the media, and academic researchers. The address focused on innovations in reducing criminality in the favelas (shanty towns) of Brazilian cities, and how success hinges on "community integration and leadership, a multidisciplinary approach, academic engagement in public security studies, and replacing political positioning with professional expertise" (a full audio interview from the conference is available). She has also been involved in the World Economic Forum, the non-profit that is committed to improving the state of the world by bringing together business, political, and academic leaders to shape global, regional and industry agendas.
Ana Toni's career, however, has encompassed not just policy development, but its local application. After five years as policy advisor to ActionAid UK, she held the role of executive director of ActionAid Brazil from 1998 to 2002. From this time, it has been clear that "macro–micro linkages"—of big-picture policy and on-the-ground work—have been an important part of her approach. In the 2005 ActionAid publication Stories of change, Andrea Cornwall, director of a research program on women's empowerment at the Institute of Development Studies, recounted the search for likely partners after ActionAid opened its Brazil office in 1999. Ana Toni told her: “I saw [Silvia Cordiero, director of the Women's Centre do Cabo] first at a meeting in Brazilia. She impressed me. She was strong and articulate. And she was there from an organisation that worked with women at the grassroots, articulating with national policy debates. It was what their experience of linking macro–micro might offer us that excited me most.”
Ana Toni brings to the Board a strong track-record in research and writing. She serves on the editorial board of the Portuguese-language monthly, Le Monde diplomatique Brazil, which provides analysis and opinion on politics, culture, and current affairs. It is not hard to find a string of scholarly publications that acknowledge her advice. The 2010 book Intellectual property and human development: current trends and future scenarios, to take one of many examples, expressed appreciation for her "wonderful support and insights" towards broadening the scope of the research "to cover important areas of human development". In the light of increasing knowledge of how environmental and market-based policies interact with economic development and the role of women in developing countries, her advice has played an important role in the preparation of papers such as "Trade and environment: conflict or compatibility" for the Proceedings of the Royal Institute of International Affairs.
In announcing the appointment, Kat Walsh, chair of the WMF Board, said: "As we aspire to nearly double the number of people who use Wikipedia over the next few years, and build a larger and more diverse movement of active volunteers, Ana’s leadership experience and insight on the management and growth of non-profit organizations will be invaluable in guiding us." In the WMF's press release, director of communications Jay Walsh pointed out that Toni has coordinated "a regional Latin America Initiative on Economics and Globalization, an IBSA initiative (joint work between Brazil, South Africa and India) and the International Initiative on Intellectual Property Rights."
The challenge for the Board and the movement as a whole may be how to pose the right questions to gain the greatest benefit from this new Board member.