WildBrain London

WildBrain Family International Limited
WildBrain London
FormerlyWildBrain (2016–2019)
WildBrain Spark (2019–2024)
Company typeSubsidiary
IndustryDigital media
PredecessorWildbrain Entertainment
Founded25 April 2016; 8 years ago (2016-04-25)
Headquarters,
England
Area served
Worldwide
ParentWildBrain
DivisionsWildBrain Digital Studios
Websitewww.wildbrain.com/content-creation/digital-studio
The evolution of WildBrain
1968FilmFair London is founded
1971DIC Audiovisuel is founded
1972Strawberry Shortcake brand is first developed
1974CPLG is founded
1976CINAR and Colossal Pictures are founded
1982DIC Enterprises is founded
1984Ragdoll Productions is founded
1987DIC Audiovisuel closes
1988Studio B Productions is founded
1992Epitome Pictures is founded
1993DIC Enterprises becomes DIC Entertainment
1994Wild Brain is founded‚ and Red Rover Studios is founded, DIC Entertainment brands as The Incredible World of DIC
1995Platinum Disc Corporation is founded
1996CINAR buys FilmFair's library
1997Decode Entertainment is founded
1999Wild Brain acquires Colossal Pictures' employee base
2002Nerd Corps Entertainment is founded
2004Halifax Film Company is founded, CINAR rebrands as Cookie Jar Group
2005Platinum Disc Corporation merge as Echo Bridge Home Entertainment
2006Decode and Halifax Film merge as DHX Media, DIC acquires CPLG, and Ragdoll Worldwide is formed with BBC Worldwide
2007DHX Media buys Studio B Productions and Wild Brain becomes Wildbrain Entertainment
2008Cookie Jar Group absorbs DIC and House of Cool absorbs Red Rover Studios
2010DHX Media buys Wildbrain Entertainment‚ and Peanuts Worldwide is founded
2011Decode Entertainment and Red Rover Studios closes
2012DHX Media buys Cookie Jar Group
2013DHX Media acquires Ragdoll Worldwide’s back catalogue
2014DHX Media buys Epitome Pictures, Nerd Corps, and Echo Bridge Home Entertainment's family content library, as well as Family, the English version of Disney Junior, the French version of Disney Junior and Disney XD; Cookie Jar Group is absorbed
2016The WildBrain multi-channel network launches and Studio B and Nerd Corps merge as DHX Studios
2017Wildbrain Entertainment closes; DHX Media buys Peanuts Worldwide and Strawberry Shortcake
2018Halifax Film becomes Island of Misfits
2019DHX Media rebrands as WildBrain, Epitome Pictures closes, and the WildBrain MCN becomes WildBrain Spark
2020CPLG becomes WildBrain CPLG
2021Echo Bridge folds into SP Distribution
2023WildBrain acquires House of Cool
2024WildBrain Spark merged into its parent company as WildBrain London
The logo of WildBrain Spark from 2019 to 2024

WildBrain Family International Limited, operating as WildBrain London (formerly WildBrain and WildBrain Spark), is a British multi-channel network owned by Canadian media company WildBrain (formerly DHX Media). It distributes and produces preschool and children's video content for YouTube and other digital platforms. The division officially launched in 2016; it reuses trademarks associated with Wildbrain Entertainment, an animation studio that had been acquired by DHX.[1] It maintains offices in London.

The division is responsible for distributing pre-existing material and creating original animated and live-action shorts based on properties owned by its parent company and partners. WildBrain Spark also manages the YouTube presence for a number of external brands and businesses, including Beyblade Burst, Bing, Larva, Moomins, Mr. Bean Animated, Outfit7, Playmobil, The Smurfs, NBCUniversal, Turbozaurs and Warner Bros. Discovery, among others.[2][3][4][5][6][7]

In September 2019, DHX Media changed its name to WildBrain, citing strong brand recognition stemming from the MCN. Concurrently, the MCN was renamed WildBrain Spark.[8]

In November 2023, WildBrain Spark merged into its parent company under its YouTube network business in London, along with Digital Studios and Media Solutions, and it was completed in January 2024 with Kate Smith appointed as Executive Vice-president for Audience Engagement.[9]

  1. ^ Dickson, Jeremy (April 26, 2016). "DHX Media unveils online kids net WildBrain". Kidscreen. Brunico Communications. Retrieved October 1, 2019.
  2. ^ McLean, Thomas (June 14, 2018). "WildBrain and 'Beyblade Burst' Let It Rip on YouTube". Animation World Network. Retrieved October 2, 2019.
  3. ^ Whyte, Alexandra (February 12, 2018). "WildBrain teams up with Cyber Group Studios". Kidscreen. Brunico Communications. Retrieved October 2, 2019.
  4. ^ Foster, Elizabeth (April 11, 2017). "WildBrain to shape Larva's YouTube presence". Kidscreen. Brunico Communications. Retrieved October 2, 2019.
  5. ^ Franks, Nico (August 12, 2019). "WildBrain to oversee Moomins on YouTube". C21 Media. Retrieved October 2, 2019.
  6. ^ Tuchow, Ryan (January 31, 2019). "WildBrain adds Smurfs, Playmobil to portfolio". Kidscreen. Brunico Communications. Retrieved October 2, 2019.
  7. ^ Dickson, Jeremy (January 5, 2017). "Turner Kids YouTube channels get leg up from WildBrain". Kidscreen. Brunico Communications. Retrieved October 2, 2019.
  8. ^ "DHX rebrands as WildBrain". Kidscreen. 2019-09-23. Retrieved 2019-12-02.
  9. ^ "WildBrain restructures its exec ranks to serve streamlined business". Kidscreen. 2023-11-08. Retrieved 2024-05-26.