Wish (company)

Wish.com

Logo of Wish.com since 2022
Type of business	E-commerce
Type of site	Public
Available in	English and other languages
Traded as	(Nasdaq: WISH)
Founded	July 4, 2010; 14 years ago (2010-07-04)
Headquarters	Oakland, California , United States
Area served	Worldwide
Founder(s)	Piotr Szulczewski Sheng Zhang
Chairman	Tanzeen Syed
Key people	Joe Yan, CEO Ying Liu, CFO & COO
Industry	Online shopping
Revenue	US$571 million (2022)[1]
Operating income	US$−398 million (2022)[1]
Net income	US$−384 million (2022)[1]
Total assets	US$799 million (2022)[2]
Total equity	US$477 million (2022)[2]
Employees	886 (2022)
Subsidiaries	Wish Outlet Wish Express Wish Local for Partner Stores
URL	www.wish.com plus.wish.com
Advertising	Yes
Commercial	Yes
Registration	Required
Launched	May 2011
Current status	Active

Wish is an American online e-commerce platform for transactions between sellers and buyers. Wish was founded in 2010 by Piotr Szulczewski (former CEO) and Danny Zhang (former CTO).

Wish is currently operated by ContextLogic Inc. in San Francisco, United States, pending the completion of a sale to Qoo10 initiated in February 2024. The platform personalizes the shopping experience visually for each customer, rather than relying only on a search bar format. It allows sellers to list their products on Wish and sell directly to consumers. Wish works with payment service providers to handle payments and does not stock the products themselves or manage returns.