Women of Britain Say 'Go!'

"Women of Britain Say 'Go!'"

Poster no.75. W.13741[1]
Media	Ink, print
Release date(s)	March 1915
Production company	Published by the Parliamentary Recruitment Committee
Produced by	Printed by Hill, Siffken and Co Ltd, London
Country	United Kingdom

"Women of Britain Say 'Go!'" is a British World War I recruitment propaganda poster created in 1915. It depicts two women and a young boy looking out of an open window at soldiers marching past. Across the top of the poster is the text: "Women of Britain Say 'Go!'". The poster was designed by artist E. J. Kealey and published by the Parliamentary Recruitment Committee, which produced the majority of early World War I recruitment posters. The intent of the poster was to encourage women to tell men they should sign up to the army at a time when British voluntary recruit numbers were declining. The poster utilises gender, guilt and emasculation to emphasise its message. Although "Women of Britain Say 'Go!'" has become an iconic image of World War I, its sentiment was not universally accepted by contemporary British society.