Wooly Willy

Wooly Willy is a toy in which metal filings are moved about with a magnetic wand to add features to a cartoon face.^[1] The toy was originally manufactured in Smethport, Pennsylvania and was launched on the toy market in 1955. It remains in production as of 2016.^[2]

Funny Face, Betty Brunette, and Dapper Dan were similar toys.

The Woolly Willy trademark is currently held by the Beloit, Wisconsin-based company PlayMonster, formerly known as Patch Products, which purchased the Smethport Specialty Company in 2008.^{[citation needed]}