World Sport Group

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World Sport Group Holdings

Trade name	World Sport Group
Company type	subsidiary
Industry	Sports Marketing
Predecessor	AFC Marketing Limited
Founded	1992 in Hong Kong (as AFC Marketing)
Founder	Seamus O'Brien
Defunct	2015
Successor	Lagardère Sports and Entertainment (2015-2020) Sportfive (2020-present)
Headquarters	Singapore (general office) Tortola, BVI (registered office)
Services	Sports marketing, sports events, sport sponsorship
Owner	H.I.G. Capital
Parent	Sportfive
Subsidiaries	Sports Marketing & Management
Website	wsgworld.com

Headquartered in Singapore, World Sport Group was a sports marketing, event management and media company in Asia, with a roster of golf, association football and cricket events. World Sport Group manages almost 600 days of sports events annually, across more than 30 countries in the region. In 2015 it was merged into the Lagardère Sports and Entertainment division of Lagardère Group (which was the parent company from 2008 to 2020), renamed as Lagardère Sports Asia.^[1]

World Sport Group was the exclusive marketing partner of the Asian Football Confederation (AFC), the ASEAN Football Federation (AFF), and a major stake-holder in Asian golf as organizers of the Barclays Singapore Open and the ASEAN Tour. The Group also managed global cricket player Sachin Tendulkar and had formed a partnership with the Board of Control for Cricket in India (BCCI) for the ground and title naming rights for the Indian National Team's domestic matches. In partnership with Sony Corporation, the Group was awarded the global media rights for the Indian Premier League (IPL), the Twenty20 cricket competition. The 10-year deal was valued at over US$1.6 billion.^{[citation needed]}

The Group was also a member of the Singapore Sports Hub Consortium, the group that won the bid in 2018 to build, operate and manage a sports, entertainment and lifestyle hub in Singapore that was due for completion in 2011.^{[citation needed]}

With the sale of Lagardère Sports to H.I.G. Capital, World Sport Group assets are now managed by revived Sportfive.