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Wow Hydrate is a sugar-free sports drink that uses push-cap to preserve the ingredients within it. It gained significant media coverage from its partnership with heavyweight boxer Tyson Fury.[1]
In March 2020 Fury announced that the company would donate thousands of its products to NHS workers during the COVID-19 pandemic.[2][3] Fury's former trainer Ben Davison is also a partner of Wow Hydrate.[4]
In February 2020 the company announced a two-year sponsorship deal with boxing promoters Matchroom.[5] Chelsea and England footballer Ruben Loftus-Cheek, Crystal Palace player Patrick Van Aanholt and boxer Joe Cordina are also ambassadors for the brand.[6] Club partners include Southampton FC,[7] rugby league club Castleford Tigers[8] and Essex County Cricket Club.[9]
In January 2024, the brand announced a partnership with West Ham United Women's team.[10]
- ^ "How Fury swapped beer and shots for PROTEIN WATER on the way to shedding 10 stone". The Sun (United Kingdom). 15 July 2019.
- ^ Chapman, Joseph (17 April 2020). "Albion leading the way in difficult times leaves fans proud". Birmingham Mail.
- ^ "Fury Donates Thousands of Electrolyte Drinks To Assist NHS in Coronavirus Battle". BoxingScene.com.
- ^ "Tyson Fury & Ben Davidson partner with WOW HYDRATE". Ring News 24. 16 July 2019.
- ^ Daniels, Tom (7 February 2020). "Matchroom Boxing refuels with WOW HYDRATE sponsorship". Insider Sport.
- ^ "Hydration vital for coronavirus sufferers, says dietitian". Express & Star.
- ^ "WOW HYDRATE becomes new official partner". Southampton FC.
- ^ "Delighted to welcome WOW HYDRATE to the Tigers as our new official hydration partner!". Castleford Tigers.
- ^ "Sun Rises on Eastern Region Development Centre". www.essexcricket.org.uk.
- ^ "Instagram".