XETRA-FM

XETRA-FM
Broadcast areaSan Diego-Tijuana
Frequency91.1 MHz
Branding91X
Programming
Language(s)English
FormatClassic alternative
Ownership
OwnerComunicación XERSA, S.A. de C.V.
OperatorLocal Media San Diego, LLC
KFBG, XHITZ-FM, XHRM-FM
History
First air date
1968 (on 91.3 MHz)
Former frequencies
91.3 MHz (1968–1978)
Call sign meaning
Disambiguation of "Extra"
Technical information
ClassC
ERP100,000 watts[1]
HAAT179 meters (587 ft)
Links
WebcastListen Live
Website91x.com

XETRA-FM (91.1 MHz), branded as 91X, and sometimes identified as XTRA-FM, is an English-language radio station licensed to Tijuana, Baja California, Mexico. It airs an alternative rock radio format. The studios and offices are on Cornerstone Court in San Diego's Sorrento Valley neighborhood.[2] The station is one of three Mexican outlets programmed by Local Media San Diego LLC, along with XHITZ-FM and XHRM-FM, in which an affiliated company owns a 49 percent non-voting stake; LMSD also owns KFBG. It is Mexico's first alternative radio station, and has influenced other radio stations (including XHMORE-FM) to create the Spanish-language rock radio format in 1994 [citation needed].

As a Mexican station, XETRA-FM must carry mandated public service announcements, most of which are translated into English by 91X, electoral advertising, the Mexican National Anthem at midnight and 5 a.m. daily, and La Hora Nacional on Sunday nights. The station transmits with an effective radiated power of 100,000 watts.[1] It is considered a border blaster, covering the majority of San Diego County, as well as southwestern Riverside County, from its tower located atop Mount San Antonio in Tijuana.

  1. ^ a b Instituto Federal de Telecomunicaciones. Infraestructura de Estaciones de Radio FM. Last modified 2018-05-16. Retrieved 2015-06-25. Technical information from the IFT Coverage Viewer.
  2. ^ "91X - Contact".