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Broadcast area | San Diego-Tijuana |
Frequency | 91.1 MHz |
Branding | 91X |
Programming | |
Language(s) | English |
Format | Classic alternative |
Ownership | |
Owner | Comunicación XERSA, S.A. de C.V. |
Operator | Local Media San Diego, LLC |
KFBG, XHITZ-FM, XHRM-FM | |
History | |
First air date | 1968 (on 91.3 MHz) |
Former frequencies | 91.3 MHz (1968–1978) |
Call sign meaning | Disambiguation of "Extra" |
Technical information | |
Class | C |
ERP | 100,000 watts[1] |
HAAT | 179 meters (587 ft) |
Links | |
Webcast | Listen Live |
Website | 91x.com |
XETRA-FM (91.1 MHz), branded as 91X, and sometimes identified as XTRA-FM, is an English-language radio station licensed to Tijuana, Baja California, Mexico. It airs an alternative rock radio format. The studios and offices are on Cornerstone Court in San Diego's Sorrento Valley neighborhood.[2] The station is one of three Mexican outlets programmed by Local Media San Diego LLC, along with XHITZ-FM and XHRM-FM, in which an affiliated company owns a 49 percent non-voting stake; LMSD also owns KFBG. It is Mexico's first alternative radio station, and has influenced other radio stations (including XHMORE-FM) to create the Spanish-language rock radio format in 1994 [citation needed].
As a Mexican station, XETRA-FM must carry mandated public service announcements, most of which are translated into English by 91X, electoral advertising, the Mexican National Anthem at midnight and 5 a.m. daily, and La Hora Nacional on Sunday nights. The station transmits with an effective radiated power of 100,000 watts.[1] It is considered a border blaster, covering the majority of San Diego County, as well as southwestern Riverside County, from its tower located atop Mount San Antonio in Tijuana.