XHITZ-FM

XHITZ-FM

Tijuana, Baja California Mexico
Broadcast area	San Diego-Tijuana
Frequency	90.3 MHz
Branding	"Z90.3"
Programming
Language(s)	English
Format	Top 40 (CHR)
Affiliations	Compass Media Networks Premiere Networks
Ownership
Owner	Comunicación XERSA, S.A. de C.V.[1]
Operator	Local Media San Diego LLC
Sister stations	KFBG, XETRA-FM, XHRM-FM
History
First air date	September 1970; 54 years ago (1970-09)
Former call signs	XHIS-FM (1970–1983)
Call sign meaning	Sounds like "hits"
Technical information
Class	C
ERP	100,000 watts
HAAT	184.6 meters (606 ft)
Links
Webcast	Listen Live
Website	Z90.com

XHITZ-FM (90.3 MHz "Z90.3") is an English-language Top 40 (CHR) radio station.^[2] It is licensed to Tijuana, Mexico, and broadcasts to the San Diego-Tijuana radio market. The station is owned by Comunicación XERSA, S.A. de C.V., a Mexican company. An American company, Local Media San Diego, holds 49% of the concession. LMSD pays a fee to use the frequency and programs the station. The studios, in the Sorrento Valley neighborhood of San Diego, are home to two other Mexican FM stations broadcasting in English, classic alternative-formatted XETRA-FM and rhythmic AC-formatted XHRM-FM. LMSD also wholly owns U.S.-licensed KFBG.^[3]

XHITZ-FM has an effective radiated power (ERP) of 100,000 watts. The transmitter and tower are on Mount San Antonio in Tijuana. Z90.3 must abide by all Mexican broadcast regulations, including mandatory public service announcements, most of which are translated into English by Z90.3, political coverage and the compulsory airings of La Hora Nacional ("The National Hour") on Sunday nights, and the Mexican National Anthem at midnight and 6:00 a.m. daily.

XHITZ carries the Top 40/CHR version of "Sunday Night Slow Jams", which begins at 8 p.m.^[4] It is one of two San Diego/Tijuana affiliates for the program, the other being sister station XHRM-FM, which carries the "Throwback" version.