| Company type | Subsidiary |
|---|---|
| Industry | Telecommunications |
| Founded | 1996 Incorporated 14 June 2001 |
| Defunct | 2008 |
| Fate | Brand largely retired, internet products merged into parent company Spark |
| Headquarters | Level 8 North Tower Telecom House 68 - 86 Jervois Quay Wellington |
Key people | Craig Mulholland, Director Roderick Snodgrass, Director |
| Products | Internet service provider |
| Website | telecom.co.nz/broadband (2007 archive) |
Xtra was a brand used by New Zealand telecommunications provider Spark (previously Telecom) for its Internet service provider subsidiary from 1996 to 2008. At its inception, Xtra provided only dial-up Internet access, but began providing ADSL service in 1999.
The brand was largely retired in 2008, with internet services adopting the name of Xtra's parent company Telecom (now Spark).[1] Today, the Xtra brand remains active only as the name of Spark's webmail service, powered by New Zealand-based SMX.
The Xtra name was also used for Yahoo!Xtra, a joint venture web portal between Telecom and Yahoo!7 that operated between 2007 and 2011, as well as XtraMSN (a joint venture with MSN).