YNG Martyr | |
|---|---|
 Seaton Rogers, aka YNG Martyr | |
| Background information | |
| Birth name | Seaton Hamish Rogers |
| Also known as | YNG Martyr |
| Born | 2000 (age 23–24) |
| Origin | Canberra, Australia |
| Genres | Hip-hop |
| Occupations | Singer-songwriter, rapper |
| Years active | 2018–present |
| Labels | Dew Process, Secret Sounds |
Seaton Rogers (better known as "YNG Martyr") is an Australian rapper based in Melbourne. He is known for his distinctive style and unconventional marketing tactics, including freestyling in Call of Duty's online gaming chat rooms and utilizing popular meme formats to expand his footprint and listenership.
Martyr gained attention for his song 'Nike Ticks," which he promoted by utilizing popular Instagram meme formats that incorporated the song.[1] Following the song's popularity, Rogers secured a record deal and launched YNG Marketing, which works alongside Empire Distribution and The Orchard.[2]
- ^ Rose, Tamsin. "'I'm terrified': music's 'Covid babies' take to the stage for the first time". The Guardian. Guardian Media Group. Retrieved 31 October 2024.
- ^ Leight, Elias. "When an Instagram Meme Gets You a Record Deal". Rolling Stone. Penske Media Corporation. Retrieved 31 October 2024.