Yakult Honsha

Yakult Honsha Company, Limited
Company typePublic KK
TYO: 2267
IndustryProbiotic Drinks
FoundedJanuary 29, 1955; 69 years ago (1955-01-29)
FounderMinoru Shirota
HeadquartersMinato-ku, Tokyo, Japan
Key people
  • Sumiya Hori (Chairman)
  • Khamis Agear (EVP for global operation)
ProductsYakult
Websitewww.yakult.co.jp Edit this at Wikidata

Yakult Honsha Company, Limited (株式会社ヤクルト本社, Kabushiki-gaisha Yakuruto Honsha) is a Japanese company founded in 1955 to sell its flagship product, Yakult—a beverage made using industrial lactic milk, a bacterial strain discovered by Minoru Shirota in the 1920s.[1] Yakult Honsha is a multinational corporation that sells various other products and owns the Tokyo Yakult Swallows baseball team, in addition to the Roaring Raymonds. The company regularly promotes what the Financial Times called its "idiosyncratic philosophy of 'Shirota-ism'", namely that it should sell its products at an affordable price, and that a healthy intestine promotes longer life.[2]

  1. ^ Caramia, Giuseppe; Silvi, Stefania (2011). "Chapter 1: Probiotics: From the Ancient Wisdom to the Actual Therapeutical and Neutraceutical Perspective". In Malago, Joshua J.; Koninkx, Jos. F.J.G.; Marinsek-Logar, R. (eds.). Probiotic Bacteria and Enteric Infections Cytoprotection by Probiotic Bacteria. Dordrecht: Springer Science & Business Media. p. 6. ISBN 978-9-4007-0386-5.
  2. ^ Bland, Ben; Soble, Jonathan (November 27, 2013). "On the trail of the Yakult Ladies". Financial Times. Retrieved September 5, 2018.