Yamaha Motor Company

This article is about the mobility company. For the separate music equipment manufacturer, see Yamaha Corporation.

Yamaha Motor Co., Ltd.
Native name
ヤマハ発動機株式会社
Yamaha Hatsudōki Kabushiki-gaisha
Company typePublic
TYO: 7272
IndustryAutomotive
Founded1 May 1955; 69 years ago (1955-05-01)
FounderGenichi Kawakami
Headquarters
Iwata, Shizuoka
,
Japan
Area served
Worldwide
Key people
Hiroyuki Yanagi (chairman & Representative Director)
Yoshihiro Hidaka [jp] (president & Representative Director)
ProductsMotorcycles, commuter vehicles & scooters, recreational vehicles, boats, marine engines, snowmobiles, small tractors, personal watercraft, electrically power assisted bicycles, automobile engines, unmanned aerial vehicles, golf carts, cycling components
Revenue2,414,759,000,000 yen (2023) Edit this on Wikidata
Owners
Number of employees
52,664 (as of December 31, 2014)
Subsidiaries
Websiteglobal.yamaha-motor.com

Yamaha Motor Co., Ltd. (ヤマハ発動機株式会社, Yamaha Hatsudōki Kabushiki gaisha) is a Japanese mobility manufacturer that produces motorcycles, motorboats, outboard motors, and other motorized products. The company was established in the year 1955 upon separation from Nippon Gakki Co., Ltd. (currently Yamaha Corporation) and is headquartered in Iwata, Shizuoka, Japan. The company conducts development, production and marketing operations through 109 consolidated subsidiaries as of 2012.[2][3]

Led by Genichi Kawakami, the company's founder and first president, Yamaha Motor spun off from musical instrument manufacturer Yamaha Corporation in 1955 and began production of its first product, the YA-1 125cc motorcycle. It was quickly successful and won the 3rd Mount Fuji Ascent Race in its class.

The company's products include motorcycles, scooters, motorized bicycles, boats, sail boats, personal water craft, swimming pools, utility boats, fishing boats, outboard motors, 4-wheel ATVs, recreational off-road vehicles, go-kart engines, golf carts, multi-purpose engines, electrical generators, water pumps, snowmobiles, small snow throwers, automobile engines, surface mounters, intelligent machinery, industrial-use unmanned helicopters, electrical power units for wheelchairs and helmets. The company is also involved in the import and sale of various types of products, the development of tourist businesses, and the management of leisure, recreational facilities and related services. Yamaha's motorcycle sales are the second largest in the world[4] and Yamaha is the world leader in water vehicle sales.[5]

  1. ^ "Stock Information". global.yamaha-motor.com.
  2. ^ "Yamaha Motor Establishes Highly Profitable Business Structure". businesswire.com. February 9, 2017. Retrieved February 15, 2017.
  3. ^ "Yamaha Motor Establishes Highly Profitable Business Structure". finance.yahoo.com. Retrieved February 15, 2017.
  4. ^ "二輪車・バイク業界の動向・ランキング等を研究-業界動向サーチ" [Research on trends and rankings of motorcycles · motorcycle industry - industry trend search]. gyokai-search.com (in Japanese). Retrieved November 11, 2017.
  5. ^ "Yamaha, marine business earns earnest and leverages motorcycle know-how". nikkei.com. Nihon Keizai Shimbun. September 17, 2013.