Yeezy (brand)

Yeezy
Type
  • Clothing
  • footwear
  • music distribution
  • news
Inventor
InceptionAugust 6, 2013 (2013-08-06)
ManufacturerLos Angeles Apparel
Websiteyeezy.com

Yeezy (often stylized as YZY) is a media and fashion brand founded by American rapper, designer, and entrepreneur Ye, formerly known as Kanye West, on August 6, 2013.[1] Incorporating fashion and music entities, it first began producing clothing in 2015 during and for the Yeezy Season 2 runway show.[2] The partnership between Adidas and Yeezy was ended prematurely in October 2022 after Adidas terminated the contract.[3] Yeezy is the subsidiary of Yeezy LLC, West’s main company that was incorporated on May 16, 2016.

  1. ^ "YEEZY – Trademark Details". Justia Trademarks. August 6, 2013.
  2. ^ Standen, Dirk (September 24, 2015). "Exclusive: Kanye West Talks Yeezy Season 2, Presidential Run, and Sweatshirts". Vanity Fair. Retrieved March 30, 2024.
  3. ^ Goldens, Jessica (October 25, 2022). "Adidas terminates Ye partnership, Gap removes Yeezy items over rapper's antisemitic remarks". The Daily Beast. Retrieved March 27, 2024.