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A You-Pick ("U-Pick") or Pick-Your-Own (PYO) farm operation is a type of farm gate direct marketing (farm-to-table) strategy where the emphasis is on customers doing the harvesting themselves and agritourism.[1] A PYO farm might be preferred by people who like to select fresh, high quality, vine-ripened produce themselves at lower prices.
- ^ Pick-Your-Own (U-Pick) Marketing Cooperative Extension Service, University of Kentucky College of Agriculture, Food and Environment. June, 2014.