YouTube Original Channel Initiative

The YouTube Original Channel Initiative was a $100 million program funded by Google in 2012 to bring original content onto YouTube.^[1]^[2] The original channel initiative was also meant to kick start Google TV.^[3] The channels are collectively known as "original", "premium" or "YouTube funded" channels.

Participants included:

Most created channels through their production companies. Madonna is a partner with the dance channel DanceOn, while O'Neal plans the Comedy Shaq Network.

^ Marc Hustvedt (Oct 28, 2011). "YouTube Reveals Original Channels". Tubefilter. Archived from the original on June 19, 2012. Retrieved Jul 7, 2012.
^ Ryan Nakashima (Oct 29, 2011). "YouTube launching 100 new channels". USA Today. Archived from the original on June 28, 2012. Retrieved Jul 7, 2012.
^ Devindra Hardawar (Oct 30, 2011). "YouTube's original channels could be Google TV's killer app". Venture Beat. Archived from the original on June 30, 2012. Retrieved Jul 7, 2012.

[Tubefilter1-1] Marc Hustvedt (Oct 28, 2011). "YouTube Reveals Original Channels". Tubefilter. Archived from the original on June 19, 2012. Retrieved Jul 7, 2012.

[2] Ryan Nakashima (Oct 29, 2011). "YouTube launching 100 new channels". USA Today. Archived from the original on June 28, 2012. Retrieved Jul 7, 2012.

[3] Devindra Hardawar (Oct 30, 2011). "YouTube's original channels could be Google TV's killer app". Venture Beat. Archived from the original on June 30, 2012. Retrieved Jul 7, 2012.

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