YouTube Select

YouTube Select, formerly Google Preferred, is a program offered by YouTube, a subsidiary of Google, that allows advertisers to pay to place their ads on high-performing videos on its site.[1] The program divides YouTube's most popular channels among 18- to 34-year-olds, comprising the most popular 5% of content on the site, into twelve categories.[2] Its purpose is to signal advertisers that they can trust a given channel in the program to produce high-quality content.[3]

  1. ^ Whateley, Dan. "Inside YouTube's secretive Google Preferred program, which can boost a creator's income and signal they've 'made it'". Business Insider. Retrieved 2022-03-14.
  2. ^ "Google Preferred". Think with Google. Retrieved 2018-01-11.
  3. ^ Etherington, Darrell (2018-01-10). "YouTube drops Logan Paul from Google Preferred and puts his Originals on hold". TechCrunch. Retrieved 2018-01-11.