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 Screenshot of the video player on February 6, 2024 | |
Type of site | Online video platform |
|---|---|
| Headquarters | 901 Cherry Avenue San Bruno, California, United States |
| Area served | Worldwide (excluding blocked countries) |
| Owner | Alphabet Inc. |
| Industry | Internet |
| Parent | |
| URL | youtube |
| Advertising | Google AdSense |
| Launched | September 15, 2020 (India) July 13, 2021 (Worldwide) |
YouTube Shorts is the short-form section of the American online video-sharing platform YouTube. Shorts focuses on vertical videos that are less than 60 seconds of duration and various features for user interaction. As of May 2024, Shorts have collectively earned over 5 trillion views since the platform was made available to the general public on July 13, 2021, including views that pre-date the YouTube Shorts feature.[1] Creators earn money based on the amount of views they receive, or through ad revenue.[2] The increased popularity of YouTube Shorts has led to concerns about addiction for teenagers.[3]
- ^ Spangler, Todd (January 25, 2022). "YouTube Shorts Tops 5 Trillion Views to Date, Platform to Test Shopping and Branded Content for TikTok-Style Videos". Variety. Archived from the original on May 2, 2022. Retrieved February 17, 2022.
- ^ Pierce, David (September 16, 2022). "YouTube is turning on the money hose for Shorts — and taking on TikTok for real". The Verge. Archived from the original on November 9, 2023. Retrieved November 9, 2023.
- ^ Jargon, Julie (August 12, 2023). "This Was Supposed to be the Antidote for TikTok Brain. It's Just as Bad". The Wall Street Journal. ISSN 0099-9660. Archived from the original on November 9, 2023. Retrieved November 9, 2023.