Formation | March 4, 2012 |
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Type | Activism |
Purpose | Eradication of homophobia in sports |
Key people | Patrick Burke Wade Davis Brian Kitts Glenn Witman Brian Burke |
Website | youcanplay |
You Can Play is a social activism campaign that aims to eliminate homophobia in sports, based on the slogan, "If you can play, you can play." The campaign was launched on March 4, 2012, by three co-founders: Patrick Burke (a scout for the Philadelphia Flyers and son of Brian Burke), Brian Kitts, and Glenn Witman (both affiliated with GForce Sports).[1] The death of Brendan Burke, son of Brian and brother of Patrick, played a significant role in inspiring the campaign. Notably, "You Can Play" is an official partner of the National Hockey League, with Wade Davis serving as the former executive director of the organization. Presently, Wade Davis holds the position of Director of Professional Sports.