 | |
| Company type | Private |
|---|---|
| Industry | Online Advertising Technology |
| Founded | September 1999 |
| Headquarters | San Francisco, California, USA |
Key people | Roy de Souza, Co-Founder/CEO; Paul Prior, President; (the late) Joseph Jacob, CTO; Summer Koide, VP Products and Services; |
| Products | ZINC premium network (for Advertisers), Zedo Ad Server (for Publishers, Advertisers, Networks) Network Optimization (for Publishers) Behavioral Targeting (for Networks) |
| Parent | Discovery, Inc. |
| Website | www |
Zedo (trademark styled as ZEDO) is a US and India-based advertising technology company that provides several online advertising products and services to Internet publishers, advertisers, and agencies.[1] The company was founded in 1999 by Roy de Souza.
The company works with publishers that sell space on their web pages to online advertisers. Zedo's servers send advertisements to users' browsers.[2] Zedo uses an HTTP cookie to track users' browsing history resulting in targeted pop-up ads and pop-under ads. The cookie is often flagged by spyware and adware removal programs.[3] In a 2013 case study written by Amazon, Amazon described ZEDO as a company that "develops innovative technology solutions to help publishers sell and deliver Internet ads".[4]
In December 2021, Zedo was acquired by Discovery, Inc.
- ^ Goldberg, Andy (2002-10-07). "Internet advertising: Top of the pops". The Independent. Archived from the original on 2008-04-24. Retrieved 2012-07-16.
- ^ Heim, Sarah J. (2001-07-21). "Zedo Ad Serving Technology puts consumers in control". AllBusiness.com. Retrieved 2008-07-05.
- ^ Kaye, Kate (September 13, 2006). "Anti-Spyware Programs Snare Ad Cookies, Google Cookies Evade All". ClickZ.com. Retrieved December 10, 2009.
- ^ "AWS Case Study: ZEDO". Aws.amazon.com. Retrieved 2014-04-04.