...Ready for It?

"...Ready for It?"
Black and white photo of Taylor Swift with the song's title printed over one side of her face
BloodPop remix artwork
Single by Taylor Swift
from the album Reputation
Written2015[1]
ReleasedSeptember 17, 2017 (2017-09-17)
StudioMXM (Stockholm)
Genre
Length3:28
LabelBig Machine
Songwriter(s)
Producer(s)
  • Max Martin
  • Shellback
  • Ali Payami
Taylor Swift singles chronology
"Look What You Made Me Do"
(2017)
"...Ready for It?"
(2017)
"End Game"
(2017)
Music video
"...Ready for It?" on YouTube

"...Ready for It?" is a song by the American singer-songwriter Taylor Swift from her sixth studio album Reputation (2017). She wrote the song with its producers, Max Martin, Shellback, and Ali Payami. An electropop, industrial pop, and tropical house song, "...Ready for It?" incorporates elements of dancehall and trap. It features Swift rapping over heavy synthesizers, bass drops, and programmed drums. Lyrically, the track uses criminal imagery such as bank heist and ransom to depict a newfound romance.

The song premiered in a college football match by ESPN on September 2, 2017, before being released for digital download the following day. On September 17, Big Machine released the track to US radio as the second single from Reputation. Music critics generally described the production of "...Ready for It?" as anthemic, but some felt that it was generic and indiscernible from other popular songs on contemporary radio. The single peaked within the top ten on charts and received multi-platinum certifications in Australia, Canada, and the United States.

The accompanying music video, directed by Joseph Kahn, features a dark, futuristic aesthetic and references sci-fi franchises. Swift performed "...Ready for It?" live as the opener on the Reputation Stadium Tour (2018) and first song of the Reputation act on the Eras Tour (2023–2024).

  1. ^ Wilson, Emma; O'Toole, Scarlett (June 28, 2024). "Taylor Swift's ex-assistant shares singer's true personality with telling remark". The Mirror. Retrieved July 9, 2024.