Introduced | 1996 |
---|---|
TLD type | Country code top-level domain |
Status | Active |
Registry | GoDaddy Registry |
Sponsor | Government of Tuvalu |
Intended use | Entities connected with Tuvalu |
Actual use | Marketed commercially for use in television (TV) or video-related sites; can be registered and used for any purpose; little use in Tuvalu |
Registration restrictions | None |
Structure | Direct second-level registrations are allowed; some second-level domains such as gov.tv are reserved for third-level domains representing entities in Tuvalu |
Dispute policies | UDRP |
Registry website | turnon.tv |
The domain name .tv is the Internet country code top-level domain (ccTLD) for Tuvalu. The domain name is popular, and thus economically valuable, because TV also happens to be an abbreviation of the word television.
In 1998, the government of Tuvalu sought to capitalize on the .tv suffix,[1] later signing with the International Telecommunication Union, Information.CA, Idealab, Verisign, and currently GoDaddy to expand the domain.[2][3][4] Except for reserved names like com.tv, net.tv, org.tv and others, anyone may register second-level domains under .tv. By 2019, 8.4% of the revenue of the government of Tuvalu came from .tv royalties,[5] with hundreds of thousands of websites registered under the domain. Google treats .tv as a generic top-level domain (gTLD) because "users and website owners frequently see [the domain] as being more generic than country targeted."[6]
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