17th Lux Style Awards

17th Lux Style Awards
Date21 February 2018 (2018-02-21)
VenueLahore International Expo Centre
CountryPakistan
Hosted byAhmed Ali Butt and Vasay Chaudhry
Television/radio coverage
Directed byVaneeza Ahmad
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The 17th Lux Style Awards ceremony was held in Expo Center in Lahore, Pakistan.[1] The award show not only recognized and acknowledged excellence in Fashion, Film, Music and TV but also created consciousness about various social causes, such as sexual abuse, child abuse and human rights.[2][3] Unilever Pakistan Marketing Director Raheel Pasha also issued a statement earlier saying that 17th Lux Style Awards show was going to bring focus on ‘social awakening’ and ‘stand in solidarity with the nation’ at this ‘critical time’.[4] The event started off with celebrities and prominent personalities walking down the red carpet. Ali Kazmi, the official Red Carpet host engaged the stars in quick and light hearted conversations after visiting the Social Corner, which was hosted by Ayesha Omer. Punjab Nahi Jaungi remained most awards winning film with four awards while Baaghi remained most awards winning TV series by winning three awards.[5][6][7]

The Awards show was directed By Vaneeza Ahmad and the development was said to be occurred because of budget cuts for the show.[8][9] The opening and closing was executed by Frieha Altaf where she also launched the #MeinBhi campaign which aimed to aimed to cover several human rights violations.[10][11]

  1. ^ "Lux Style Awards - A night to be remembered!". The Nation. 21 February 2018. Retrieved 8 July 2021.
  2. ^ "Lux Style Awards 2018: A crisis of identity | Instep | thenews.com.pk". www.thenews.com.pk. Retrieved 8 July 2021.
  3. ^ Reporter, The Newspaper's Staff (22 February 2018). "Showbiz stars draw attention to social issues at style awards". DAWN.COM. Retrieved 8 July 2021.
  4. ^ Rehman, Maliha (3 February 2018). "Lux Style Awards 2018 will now be directed by Vaneeza Ahmed". Images. Retrieved 8 July 2021.
  5. ^ "Punjab Nahi Jaungi wins big at 17th Lux Style Awards - Entertainment". Dunya News. 14 February 2008. Retrieved 8 July 2021.
  6. ^ "'Baaghi' and 'Punjab Nahi Jaungi' stole the show at Lux Style Awards 2018". The Express Tribune. 21 February 2018. Retrieved 8 July 2021.
  7. ^ Images Staff (21 February 2018). "Who won big at Lux Style Awards 2018?". Images. Retrieved 8 July 2021.
  8. ^ neelam (7 February 2018). "Lux Style Awards 2018 Is Directed By Vaneeza Ahmed". Style.Pk. Retrieved 8 July 2021.
  9. ^ Rehman, Maliha (3 February 2018). "Lux Style Awards 2018 will now be directed by Vaneeza Ahmed". Images. Retrieved 8 July 2021.
  10. ^ "Frieha Altaf launches #MeinBhi music video, leaving everyone in tears". The Express Tribune. 14 March 2018. Retrieved 8 July 2021.
  11. ^ NewsBytes. "Shehzad Roy unveils teaser of Mein Bhi song, produced by Frieha Altaf". www.thenews.com.pk. Retrieved 8 July 2021.