The seventh American Basketball Association All-Star Game was played January 30, 1974 at Norfolk Scope in Norfolk, Virginia before an audience at 10,624. Babe McCarthy of the Kentucky Colonels coached the East, while Joe Mullaney of the Utah Stars coached the West.
Rookie Swen Nater scored 29 points and grabbed 22 rebounds for the West team, but the East team won the game and Artis Gilmore of the Kentucky Colonels was named MVP.
| Score by Periods: | 1 | 2 | 3 | 4 | Final |
| West | 25 | 30 | 28 | 29 | 112 |
| East | 35 | 27 | 37 | 29 | 128 |