| 1978 Cincinnati Bengals season | |
|---|---|
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| General manager | Paul Brown |
| Head coach | Bill Johnson and Homer Rice |
| Home field | Riverfront Stadium |
| Results | |
| Record | 4–12 |
| Division place | 4th AFC Central |
| Playoff finish | Did not qualify |
The 1978 Cincinnati Bengals season was the franchise's 9th season in the National Football League, and the 11th overall.
Ken Anderson missed the first four games with a broken bone in his right hand, and Homer Rice replaced Bill Johnson as head coach after the Bengals started 0–5. The team dipped to marks of 0–8 and 1–12 before rebounding under Rice to win the last three games. In the season finale, the Bengals blasted Cleveland, 48–16, setting series records for points and victory margin.