The 1978 Wisconsin Secretary of State election took place on November 7, 1978, to elect the Secretary of State of Wisconsin. Incumbent DemocratDoug La Follette declined to seek re-election, instead running in the primary for Lieutenant Governor. Milwaukee Alderwoman and civil rights activist Vel Phillips was nominated in a field of 9 candidates and defeated Republican Frederic A. Seefeldt. Her election made her the first African American to be elected to a statewide office in Wisconsin.