2007 New South Wales state election campaign

2007 New South Wales state election campaign

← 2003 24 March 2007 (2007-03-24)

Majority party Minority party   Leader Morris Iemma (since 2005) Peter Debnam (since 2005) Party Labor Coalition Seats before 55 31 Swing needed 0.0 12.3 2PP rating[1] 59% 41% 2003 2PP result 56.2% 43.8% Leader rating[1] 48% 19%

An election campaign was held ahead of a general election for the 54th Parliament of New South Wales on Saturday, 24 March 2007. The result—a win for the social-democratic Labor Party and its new leader Morris Iemma—was widely perceived as a foregone conclusion, with opposition leader Peter Debnam conceding as much the week before the poll.

Though water and infrastructure emerged as key issues in the campaign, much of the parties' advertising focussed on the negatives: Debnam's business record and Labor's record in office. The media concluded that the choice facing voters was in finding the lesser of two evils: the three major newspapers sold in New South Wales endorsed Debnam, though not without criticising his ineptitude on the campaign trail.