North Carolina was won by Democratic nominee Barack Obama with a 0.32% margin of victory. Prior to the election, most news organizations considered the state as a toss-up or a swing state. Throughout the general election, the state was heavily targeted by both campaigns. A high turnout by African American voters, bolstered by overwhelming support from younger voters were the major factors that helped deliver North Carolina's 15 electoral votes to Obama, making him the first Democratic presidential nominee to carry the state since 1976, when Jimmy Carter prevailed.
As of the 2024 presidential election[update], this is the last time the Democratic nominee carried North Carolina, which would vote Republican by narrow margins in the next four elections while still being considered a swing state. This is also the last time Jackson, Hyde, and Caswell counties would vote Democratic; and the last time Nash County voted for the losing candidate nationwide. This is also the last time the state voted for the winner of the national popular vote until 2024.