South Dakota was won by Republican nominee John McCain by an 8.4 point margin of victory. Prior to the election, 16 of 17 news organizations considered this a state McCain would win, or otherwise considered as a red state. Like the other states located in the Great Plains region, South Dakota is a predominantly rural and sparsely populated state with conservative voting tendencies which favors the Republicans, who dominate elections at the state and federal level. Although South Dakota stayed in the GOP column in 2008 as Republican John McCain carried the state with 53.16% of the popular vote, Obama greatly improved upon John Kerry's performance from four years earlier. As of the 2020 presidential election[update], this is the last time a Democrat won more than 40% of the vote in South Dakota, the last time the victory margin was within single digits and the last time in which Brown County, Lake County, Miner County, Minnehaha County, Moody County, and Brookings County voted for a Democratic presidential candidate.[1]