| 2010 ITM Cup season | |
|---|---|
| Countries |  New Zealand |
| Date | 29 July – 5 November |
| Champions | Canterbury |
| Runners-up | Waikato |
| Matches played | 91 |
| Tries scored | 527 (average 5.8 per match) |
| Top point scorer | Lachie Munro (Northland) 172 points |
| Top try scorer | Robbie Fruean (Canterbury) and Lelia Masaga (Bay of Plenty) 10 tries |
| Official website | |
| www | |
The 2010 ITM Cup season was the fifth season of New Zealand's provincial rugby union competition since it turned professional in 2006. The regular season began on July 29, when Taranaki hosted Northland. It involved the top fourteen rugby unions of New Zealand. For sponsorship reasons, the competition was known as the ITM Cup and it was the first season under the lead sponsor. The winner of the competition, Canterbury was promoted along with the top seventh placed teams to the Premiership, the bottom seventh placed teams were relegated to the Championship.