| 2010 Insight Bowl | |||||||||||||||||||
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| 22nd Insight Bowl | |||||||||||||||||||
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| Date | December 28, 2010 | ||||||||||||||||||
| Season | 2010 | ||||||||||||||||||
| Stadium | Sun Devil Stadium | ||||||||||||||||||
| Location | Tempe, Arizona | ||||||||||||||||||
| MVP | Marcus Coker (Iowa) Micah Hyde (Iowa) | ||||||||||||||||||
| Favorite | Missouri by 3[1] | ||||||||||||||||||
| Referee | Tom McCabe (MAC) | ||||||||||||||||||
| Attendance | 53,453 | ||||||||||||||||||
| Payout | US$1,200,000 per team | ||||||||||||||||||
| United States TV coverage | |||||||||||||||||||
| Network | ESPN | ||||||||||||||||||
| Announcers | Sean McDonough (play-by-play) Matt Millen (analyst) Heather Cox (sideline reporter) | ||||||||||||||||||
| Nielsen ratings | 2.24 | ||||||||||||||||||
The 2010 Insight Bowl was the 22nd edition of the Insight Bowl, a college football bowl game, played at Sun Devil Stadium in Tempe, Arizona on Tuesday, December 28, 2010. It featured the Missouri Tigers from the Big 12 Conference versus the Iowa Hawkeyes from the Big Ten Conference.[2]