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| 2010 Kids' Choice Awards | |
|---|---|
 | |
| Date | March 27, 2010 |
| Location | Pauley Pavilion Los Angeles, California |
| Hosted by | Kevin James |
| Preshow host(s) | Lily Collins Jeff Sutphen |
| Most awards | Taylor Swift (2) |
| Most nominations | Monsters vs. Aliens (3) The Suite Life on Deck (3) |
| Television/radio coverage | |
| Network | Nickelodeon |
| Runtime | 90 minutes (8–9:30 p.m. ET/PT) |
| Viewership | 7.64 million[1] |
| Produced by | Paul Flattery |
| Directed by | Beth McCarthy-Miller |
The 23rd Annual Nickelodeon Kids' Choice Awards was held on March 27, 2010, on the Nell and John Wooden Court of Pauley Pavilion, on the campus of UCLA in Los Angeles, California with Kevin James as host. With the launch of Nickelodeon Canada in late 2009, Canada broadcast the awards live as it aired in the Eastern, Central, and Mountain time zones of the United States (it was tape-delayed for the Pacific Time Zone) and the awards was rebroadcast on YTV on April 2, 2010, at 7 p.m. ET. As a result, Canadian kids were able to vote on candidates for the first time. Nickelodeon's sister channels TeenNick and Nicktoons suspended regular programming during the 90-minute duration of the award show to allow viewers to see the awards.
The awards show featured the orange carpet, the celebrities, the fun, the slime, and the orange blimp awards (some featuring the new Nickelodeon logo that debuted on September 28, 2009). Votes were cast on Nickelodeon's websites on the 19 categories this year (including one new category) from February 25, 2010, to March 27, 2010, at 7:30 p.m. ET. More than 91.1 million votes were cast by kids for the 2009 award show. For the 2010 awards, more than 115 million votes were cast. This was the last year the awards were held at Pauley Pavilion for some time, due to renovations that began in 2010 and continued until the fall of 2012.[2]
The Non-Stop Kids' Choice Weekend, a two-day-long look at preparations for the 2010 KCAs and included an inside look at the new series Victorious, whose pilot aired as a "sneak preview" episode immediately after the awards telecast (two weeks before it began airing as a regular weekly series), ran during regular Nickelodeon daytime programming as wraparound segments hosted live by BrainSurge host Jeff Sutphen on March 26, 2010, with taped segments hosted by Big Time Rush stars Kendall Schmidt, James Maslow, Carlos Pena, Jr., and Logan Henderson aired on March 27, 2010. The Countdown to Kids' Choice! pre-show telecast was hosted by Sutphen and Lily Collins and aired live from 6 to 8 p.m. ET, also aired as wraparound segments during scheduled programming, and included Miranda Cosgrove performing her new single "Kissin U".[3] True Jackson, VP cast members Ashley Argota and Matt Shively hosted a webcast portion of Countdown to Kids' Choice! at 7:00 p.m. ET on Nick.com.
13-year-old Megan Call of Guilford, Connecticut, was the winner of the "All Access Sweepstakes with Justin Bieber" contest from the 500,000 entries. Call met Bieber, attended his pre-show rehearsal, walked with him down the orange carpet and attended the awards show in Los Angeles.
- ^ Seidman, Robert (March 30, 2010). "Cable Top 25: Kids' Choice Awards, Victorious & Discovery's Life Top Weekly Cable Viewing". TV by the Numbers. Zap2it. Archived from the original on November 4, 2013. Retrieved December 14, 2013.
- ^ "UCLA plans $185 million Pauley Pavilion facelift". ESPN. May 12, 2009. Retrieved March 2, 2020.
- ^ "Rihanna, Justin Bieber Among Performers at Kids Choice Awards". Access Hollywood. March 23, 2010.