| 2011 ITM Cup season | |
|---|---|
| Countries |  New Zealand |
| Date | 14 July – 4 September |
| Champions | Canterbury |
| Runners-up | Waikato |
| Promoted | Hawke's Bay |
| Relegated | Southland |
| Matches played | 72 |
| Tries scored | 378 (average 5.3 per match) |
| Top point scorer | Andrew Horrell (Hawke's Bay) 152 points |
| Top try scorer | Sherwin Stowers (Counties Manukau) 9 tries |
| Official website | |
| www | |
The 2011 ITM Cup season was the sixth season of New Zealand's provincial rugby union competition since it turned professional in 2006. The regular season began on July 14, when Otago hosted North Harbour. It involved the top fourteen rugby unions of New Zealand. For sponsorship reasons, the competition was known as the ITM Cup and it was the second season under the lead sponsor. The winner of the Championship, Hawke's Bay was promoted to the Premiership, the seventh placed Premiership team, Southland was relegated to the Championship.