2011 MTV Video Music Awards

2011 MTV Video Music Awards
DateSunday, August 28, 2011
LocationNokia Theatre (Los Angeles, California)
CountryUnited States
Most awardsKaty Perry and Adele (3 each)
Most nominationsKaty Perry (10)
Websitewww.mtv.com/vma/2011/
Television/radio coverage
NetworkMTV and VH1
Produced byAmy Doyle
Garrett English
Jesse Ignjatovic
Dave Sirulnick
Directed byHamish Hamilton
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The 2011 MTV Video Music Awards took place on August 28, at Nokia Theatre in Los Angeles, honoring the best music videos from the previous year. On July 20, the nominees were announced. Katy Perry received the most nominations this year at ten, followed by Adele, and Kanye West, who were both tied at seven.[1] A Britney Spears tribute was held, consisting of adult and children dancers alike, they wore costumes based on the music videos of Spears. Hamish Hamilton directed the show.

At the ceremony, Katy Perry won three awards, including top prize Video of the Year for "Firework". Adele also won three awards, all in the technical fields, including Best Cinematography, Best Art Direction and Best Editing for "Rolling in the Deep". Britney Spears won a total of two awards, Best Pop Video for her single "Till the World Ends" and the Michael Jackson Video Vanguard Award for her influence and impact in music. Lady Gaga also won two awards, including Best Female Video for "Born This Way".[2] Other winners included Beyoncé, Justin Bieber, Tyler, the Creator, Nicki Minaj, Kanye West (shared with Perry), Foo Fighters, and the Beastie Boys who all won one apiece.[3][4]

During the awards ceremony, Beyoncé revealed that she was pregnant with her first child, when she ended her performance of "Love on Top" (2011).[5] The Huffington Post later confirmed that Knowles was five-months pregnant and her pregnancy announcement had broken the "most tweets per second recorded for a single event" Twitter record, receiving 8,868 tweets per second.[6] MTV reported that Knowles' performance of "Love on Top" and the announcement of her pregnancy at the awards ceremony combined with Britney Spears tribute helped 2011's MTV Video Music Awards become the most-watched broadcast in MTV history, pulling in 12.4 million viewers. In addition, data from Google Insights showed that the most searched for term from August 29, 2011 to September 4, 2011 was "Beyonce pregnant" which reached 'breakout' levels – a term used by Google to describe a search with an increase of over 5,000 percent.[7]

  1. ^ Cite error: The named reference Katy Perry Crushes Gaga In MTV Music Video Noms was invoked but never defined (see the help page).
  2. ^ Cite error: The named reference Katy Perry, Adele score at Video Music Awards was invoked but never defined (see the help page).
  3. ^ Cite error: The named reference Beyonce and Lady Gaga dominate MTV Video Music awards was invoked but never defined (see the help page).
  4. ^ Cite error: The named reference Gaga, Perry win big at VMAs, Beyonce steals show was invoked but never defined (see the help page).
  5. ^ "Beyonce Pregnant, Flaunts Baby Bump On VMA Red Carpet". The Huffington Post. AOL Inc. August 28, 2011. Retrieved August 28, 2011.
  6. ^ "Beyoncé Pregnancy: New Twitter Record Set At MTV VMAs". The Huffington Post. AOL Inc. August 29, 2011. Retrieved August 30, 2011.
  7. ^ "News of Beyoncé's pregnancy grips Google users, US Open, ESPN popular". Yahoo! News. Yahoo!. September 5, 2011. Retrieved September 10, 2011.