2012 (It Ain't the End)

"2012 (It Ain't the End)"
Single by Jay Sean featuring Nicki Minaj
from the album Hit the Lights
B-side"Your Love – Remix (featuring Jay Sean)"
Released3 August 2010
Recorded2010[1]
Genre
Length3:41
3:19 (without Minaj)
Label
  • Cash Money
  • Republic
Songwriter(s)
Producer(s)
  • J-Remy
  • Bobbybass
Jay Sean singles chronology
"Each Tear"
(2010) 		"2012 (It Ain't the End)"
(2010) 		"Hit the Lights"
(2011)
Nicki Minaj singles chronology
"Bottoms Up"
(2010) 		"2012 (It Ain't the End)"
(2010) 		"Letting Go (Dutty Love)"
(2010)

"2012 (It Ain't the End)" is a song by British singer Jay Sean taken from the compilation album, Hit the Lights. It features rapper and labelmate Nicki Minaj and is the album's lead single. The song was produced by OFM production team J-Remy and Bobby Bass. It was released to US radio stations and made available for digital download on 3 August 2010.[3] The title is a reference to the 2012 phenomenon.

The song originates its meaning from the popular post the world was going to end in 2012 due to the Mayan calendar ending in 2012.

According to his interview on MTV News, the song was inspired by the science fiction movie 2012 and theories about the world ending. In addition, he wanted to inspire fans to jam like the world is ending but also to remember that it's not. "Sometimes you need to remind people to let go of all the heaviness they're carrying through the day. Yes, you had a stressful day but it ain't the end there. That's why it's called '2012 (It Ain't the End)'", Sean explained.[4]

  1. ^ "Jay Sean ft. Nicki Minaj – 2012 (It Ain't The End)". DJBooth. 25 July 2010. Retrieved 3 June 2012.
  2. ^ Smith, Grady (14 July 2010). "Jay Sean's new single '2012': A late-summer anthem?". Entertainment Weekly. Retrieved 22 July 2010.
  3. ^ 2012 (It Ain't the End) feat. Nicki Minaj – Single by Jay Sean on iTunes
  4. ^ "MTV | Homepage - Shows & Schedules". MTV. Archived from the original on 3 November 2023.