| 2017 iHeartRadio Much Music Video Awards | |
|---|---|
| Date | June 18, 2017 |
| Location | 299 Queen Street West, Toronto |
| Country | Canada |
| Hosted by | Alessia Cara Joe Jonas |
| Website | http://mmva.muchmusic.com  |
| Television/radio coverage | |
| Network | |
The 2017 iHeartRadio Much Music Video Awards (or simply the iHeartRadio MMVAs) were held on June 18, 2017, outside 299 Queen Street West in Toronto, Canada. It was hosted by Joe Jonas and Alessia Cara.[1] Initial announcements were made on April 26, 2017.[2] This is the final ceremony to be held in June and on Father's Day.
Highlights of the broadcast included a red carpet ceremony where Marianas Trench marked their 10th and final year at the MMVAs by arriving covered in dozens of colourful balloons. Lead singer Josh Ramsay emerged from a cardboard cake dressed in a faux whip cream bikini.[3]
During the opening monologue Joe Jonas, who hosted the show eight years earlier with the Jonas Brothers, referenced the pending legalization of marijuana in Canada saying, "This time next year it will be completely legal for Canadians to be blem for real,'' referring to the Drake song "Blem" which uses slang for getting high.[4]
The broadcast also had recurring themes of diversity and acceptance brought up by numerous presenters and winners. When indigenous group A Tribe Called Red won video of the year for "R.E.D.'' guest rapper Narcy spoke out about representation.[5] He told the crowd,
To all the black, brown, indigenous, immigrant, international kids out there: believe in your dreams, make it happen.[4]
- ^ Brait, Ellen. "Big names, small worries leading up to the MMVAs". Toronto Star. Retrieved 21 May 2018.
- ^ "Lorde, Imagine Dragons, Iggy Azalea set to appear at 2017 iHeartRadio MMVAs". CBC News. Retrieved 21 May 2018.
- ^ Watters, Haydn. "Shrieking fans flock to MMVAs — but uncertainty over music video fund remains". CBC News. Retrieved 21 May 2018.
- ^ a b Friend, David (June 19, 2017). "Acceptance and diversity get major stage time at otherwise predictable MMVAs". Calgary Herald/The Canadian Press. Retrieved June 27, 2017.[permanent dead link]
- ^ Tejada, Chloe. "A Tribe Called Red 2017 MMVAs: Group Gives Shout-Out To 'Black, Brown, Immigrant, Indigenous Kids'". Huffington Post Canada. Retrieved 21 May 2018.