3-2-1

3-2-1
The original title card, used from 1978–83.
Based onUn, dos, tres... responda otra vez
by Narciso Ibáñez Serrador
Presented byTed Rogers
Starring
Voices of
  • Anthony Schaeffer (1984-5)
  • John Benson (1986-7)
Country of originUnited Kingdom
Original languageEnglish
No. of series10
No. of episodes144 (inc. 12 specials)
Production
Running time60 minutes (inc. adverts)
Production companyYorkshire Television
Original release
NetworkITV
Release29 July 1978 (1978-07-29) –
24 December 1988 (1988-12-24)
Infobox instructions (only shown in preview)

3–2–1 is a British game show that made by Yorkshire Television for ITV. It ran for ten years, from 29 July 1978 to 24 December 1988, with Ted Rogers as the host.

It was based on a Spanish game show called Un, dos, tres... responda otra vez and was a trio of three shows in one: a quiz, variety and a game show.

The show was a huge success, consistently pulling in large ratings. The first series, though intended as a summer filler, attracted up to 16.5 million viewers and subsequent years never peaked below 12 million. The show occupied a Saturday early evening slot for most of its run.

The final Christmas special, broadcast on 24 December 1988, attracted 12.5 million viewers, but an eleventh series was not commissioned. Ted Rogers claimed in an April 1996 interview that "The Oxbridge lot got control of TV and they didn't really want it. It was too downmarket for them. We were still getting 12 million viewers when they took it off after ten years. These days if a show gets nine million everyone does a lap of honour."