| "30 Minute Love Affair" | ||||
|---|---|---|---|---|
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| Single by Paloma Faith | ||||
| from the album Fall to Grace | ||||
| Released | 10 August 2012 | |||
| Recorded | 2011 | |||
| Genre | Synthpop[1] | |||
| Length | 3:19 | |||
| Label | RCA | |||
| Songwriter(s) | ||||
| Producer(s) | Nellee Hooper | |||
| Paloma Faith singles chronology | ||||
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| Music video | ||||
| "30 Minute Love Affair" on YouTube | ||||
"30 Minute Love Affair" is a song performed by English recording artist Paloma Faith. It was released on 10 August 2012, by RCA Records, as the second single from her second studio album Fall to Grace (2012). The song was written by Faith and Chris Braide, while Nellee Hooper produced it. Faith explained that the concept of the song is based on a real-life encounter she had with a busker when she was fourteen. The singer said that she wanted the song to have a similar feel of freedom and escape that the 2011 film Drive evokes.
The artwork for the song was released on 3 July 2012. The music video, which was directed by Emil Nava and filmed at the Clapham Grand, was released on 9 July. It shows Faith performing "30 Minute Love Affair" in a Soho strip club and enjoying a brief relationship with another man, following an argument with her boyfriend. "30 Minute Love Affair" has received mostly positive attention from critics and it reached a peak position of number 50 on the UK Singles Chart.