30 by 30 (or 30x30) is a worldwide initiative for governments to designate 30% of Earth's land and ocean area as protected areas by 2030.[1][2] The target was proposed by a 2019 article in Science Advances, "A Global Deal for Nature: Guiding principles, milestones, and targets", highlighting the need for expanded nature conservation efforts to mitigate climate change.[3][4] Launched by the High Ambition Coalition for Nature and People in 2020, more than 50 nations had agreed to the initiative by January 2021,[5] which has increased to more than 100 countries by October 2022.[6]
US$5 billion in funding for a project called the "Protecting Our Planet Challenge" was announced for the initiative in September 2021.[7]
^"Major U.N. Biodiversity Deal Recognizes Indigenous Rights But Lacks Critical Enforcement Measures". Democracy Now!. December 21, 2022. Retrieved December 24, 2022. 'In Canada, where I come from, I can speak to this directly, where we are committing to "30×30," millions and millions of dollars for biodiversity protection, Indigenous protection and conservation areas, yet we are not talking about ending the expansion of the Alberta tar sands. We are not talking about ending the destruction to biodiversity in other areas. We're creating the optics of sacrifice zones, so we can choose which areas to save, which areas to diminish. And this results in human rights abuses, Indigenous rights abuses and the risking the planetary health for everyone.' - Eriel Deranger, indigenous rights activist