The 3A Japanese Propaganda Movement or 3A Movement was a propaganda movement by the Japanese Empire during World War II and their occupation period in Indonesia. The movement was born from the thought of Shimizu Hitoshi, an official at Sendenbu. Sendenbu was the Japanese propaganda department during World War II. The 3A movement is known for its slogan: "Japan the light of Asia, Japan the protector of Asia, Japan the leader of Asia," in Japanese 「亜細亜の光日本、亜細亜の母体日本、亜細亜の指導者日本」, and in Indonesian "Jepang cahaya Asia, Jepang pelindung Asia, Jepang pemimpin Asia."[1]