| Broadcast area | Ballarat, Australia |
|---|---|
| Frequency | 102.3 MHz FM |
| Branding | 3BA |
| Programming | |
| Language(s) | English |
| Format | Classic hits, Talk radio, News, sport |
| Ownership | |
| Owner |
|
| Power FM | |
| History | |
Call sign meaning | 3 – Victoria Radio BAllarat |
| Links | |
| Website | 3BA |
3BA (call sign: 3RBA) is a commercial radio station in Ballarat, Victoria, Australia broadcasting on the FM band on a frequency of 102.3 MHz.
Together with its sister station Power FM, it is owned by ARN. The station plays "Great Classics & Today's Favourites", which ranges from the 80s to Today.
3BA moved from AM (1314) to FM (102.3) on 5 May 1998.
Today, 3BA's old 1314 frequency currently relays [1] RSN 927 whose signal also travels to Ararat, Colac, Hamilton, Stawell and Warrnambool.
In November 2021, 3BA, along with other stations owned by Grant Broadcasters, were acquired by the Australian Radio Network. This deal will allow Grant's stations, including 3BA, to access ARN's iHeartRadio platform in regional areas. The deal was finalized on 4 January 2022.[1] It is expected 3BA will integrate with ARN's Pure Gold Network, but will retain its current name according to the press release from ARN.