42 Entertainment

42 Entertainment
IndustryMedia industry, ARG
Founded2003
HeadquartersBurbank, California, U.S.
Key people
Susan Bonds (President & CEO)
Alex Lieu (Chief Creative Officer)
Michael Borys (VP of Interactive Design)
Johnny Rodriguez (VP of Visual Design)
George Cook
Bob Fagan
Website42entertainment.com

42 Entertainment is an American company based in Burbank which specializes in creating and producing alternate reality games (ARGs). The company was founded in 2003 as an independently owned, creative content and interactive agency under the name 4orty 2wo Entertainment.[1] The company started with a nine-person management team and was originally based in Emeryville, California. It produced several alternate reality games between 2004 and 2014, as well as campaigns for the movie The Dark Knight, and the Nine Inch Nails Year Zero album.

  1. ^ "Original website 4orty2wo.com as archived at archive.org". Web.archive.org. 2005-01-31. Archived from the original on 2005-01-31. Retrieved 2010-09-14.