4XO

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4XO

Broadcast area	Otago New Zealand
Frequency	97.4 FM 1206 AM
Programming
Format	Adult Contemporary
Ownership
Owner	Canwest
History
First air date	1971
Call sign meaning	4XO

Radio 4XO was a local radio station in Dunedin, New Zealand which began on 20 November 1971^[1][2] as one of the first privately owned commercial radio stations in the country. The callsign/station identity 4XO was assigned because 4 meant the area of Otago, the X meant private (not a government station) and O stood for the province Otago. The station was originally known as "Radio Otago 4XO" and was always involved in local events and was one of Dunedin's most well-known and popular stations. Music played was from the 1970s, 1980s, 1990s & 2000s with all announcers and voice overs local.