50 Cent Party

The 50 Cent Party, also known as the 50 Cent Army or wumao (/ˈwuːmaʊ/; from Chinese: 五毛; lit. 'five dimes'), are Internet commentators who are paid by the authorities of the People's Republic of China to spread the propaganda of the governing Chinese Communist Party (CCP).^[1][2][3] The program was created during the early phases of the Internet's rollout to the wider public in China.^[1]

The name is derived from claims such commentators were reportedly paid RMB¥0.50 for every post.^[1][4] These commentators create comments or articles on popular Chinese social media networks that are intended to derail discussions which are critical of the CCP, promoting narratives that serve the government's interests and insulting or spreading misinformation about political opponents of the Chinese government, both domestic and abroad.^[5][6][7] Some of these commentators have labeled themselves ziganwu (Chinese: 自干五, short for 自带干粮的五毛, zì dài gānliáng de wǔmáo, lit. 'wumao who bring their own dry rations'), claiming they are not paid by authorities and express their support for the Chinese government out of their own volition.^[8]

Authors of a paper published in 2017 in the American Political Science Review estimate that the Chinese government fabricates 488 million social media posts per year, representing about 0.6 percent of the 80 billion posts generated on Chinese social media. In contrast to common assumptions, the 50 Cent Party consists mostly of paid bureaucrats who respond to government directives and rarely defend their government from criticism or engage in direct arguments because "... the goal of this massive secretive operation is instead to distract the public and change the subject."^[4] Around 80 percent of the analyzed posts involve pro-China inspirational slogans, and 13 percent involve general praise and suggestions on governmental policies. To maximize their influence, such pro-government comments are made largely during times of intense online debate, and when online protests have a possibility of transforming into real life actions.^[9] Despite the common allegation of the commentators getting paid for their posts, the paper suggested there was "no evidence" that they are paid anything for their posts, instead being required to do so as a part of their official party duties.^[10]